In November 2015 with the help of our client Travel Massive we connected Swiss International Airlines with over 350 travel industry people in South Africa through a concept we created called Travel Massive Day.
Our idea was to create the first national event for Travel Massive anywhere in the world by combining all South African Travel Massive chapters who would hold events at the same time on the same day to celebrate the Un Official start to the busy summer season in South Africa.
With the help of Dawn Jorgensen (Incidental Tourist) our co chapter leader in Cape Town Swiss International Airlines heard about our plans and thought it was the perfect opportunity for them to connect with the local travel industry by sponsoring all four events in the four keys cities that Travel Massive already has chapters. (Johannesburg, Durban, Port Elizabeth, Cape Town)
The concept of Travel Massive Day is already being talked about in other areas of the world where Travel Massive has even more chapters and we hope a similar version of our concept might take place in 2016.
The events in South Africa where very well attended and saw record attendance in some cities as the Travel Massive community was excited to be part of a world first Travel Massive event plus of course the chance of winning a flight from Johannesburg to Zurich with Swiss International Airlinesalso added to the excitement.
The events gave our clients Travel Massive & Swiss International Airlines exposure through online and offline branding, social media, videos and a twitter competition to win the flights which resulted in the hash tag we used #TravelMassiveSwiss trending in South Africa and reaching over 3 Million people via twitter alone.
4 Cities In Africa, 4 Different Events, 4 Different Styles, 350 Travel Insiders, 500,000 Twitter Impressions, 1 Hash Tag, 1 Day, 1 Common Goal ……
To connect and share ideas to make a positive change in African travel.
Ideas like these have already made Cape Town one of the fastest growing Travel Massive chapters in the world which has gained us international recognition with other local and international brands wanting their own Travel Massive events in 2016 as our events have become the place to meet all the bloggers, influences and change makers in the South African travel industry.
Travel Massive Day would not have been possible with out the amazing Travel Massive community in South Africa and the volunteer chapter leaders who work hard to create events that benefit there local communities by bringing people together to collaborate and share ideas.
In addition to Swiss International Airlines we where also sponsored by
Johannesburg: (Chapter Leaders: Neil Jannson, Meruschka Govender, Nyeleti Mnisi)
Sponsors: Reef Hotel, Kzara Visual Concepts, Head South , Gauteng Tourism
Durban: (Chapter Leaders: Fred Felton, Stuart Parker)
Sponsors: Sun Coast Towers
Port Elizabeth: (Chapter Leaders: Jonker Fourie, Phrosne Phillips, Craig Duffield)
Sponsors: The Mad Hatter
Cape Town: (Chapter Leaders: Dawn Jorgensen, Simon Lewis)
Sponsors: NAC Helicopters, Groot Constantia
In addition to our four cities in South Africa we launched Nairobi, Kenya as Travel Massive’s 5th African city on the same day which was a huge success with over 60 people attending the launch event at IHub in Nairobi.
Nairobi: (Chapter Leaders: Margerate Murigi, Jason Runo)
Sponsors: NextGen, Losokwan Safari Camp